AT A GLANCE
I work with people to make sure their videos are incredible, and credible, whatever that means in each context.
Four recent demonstrations of this - directed and edited by me, working with a team of 5-10 comrades in each case:
Swedish House Mafia
Having recently headlined Coachella, SHM wanted to launch their new record with a 4-hour livestream returning to their underground club roots.
Here’s my TREATMENT for the artist team.
Jacob Collier
My favourite of several artist promos for Universal Music Group. All the footage is downloaded from social platforms, with several forms of animation mixed in, and one of my cleverest music edits.
West Ham United
Three seasons of pre-match video experiences for WHU, using every screen in their stadium to excite 60,000 people right before kick off.
YouTube
Honoured to design a video series for one of the greatest brands ever - YouTube. The brief was to make something “fresh and authentically gen-Z” in several languages I don’t speak.
Here’s my TREATMENT for the brand team.
PORTFOLIO
SELF IMAGE
Over 41 years I’ve managed to develop two skills to a striking level of Advanced Mastery:
1. Video Editing
Present company excepted, short-form Video Editing is easily my favourite use of time.
2. Creative Collaboration
ie. helping the world’s most complicated humans to have a good time delivering their best work.
Additionally -
I have several Expert Skills to a high professional standard:
Filmmaking || Spent much of my 20s-30s shlepping about with cameras and tripods, for business and pleasure. I know my lights and lenses, I’ve conducted hundreds of interviews, and I’m pretty much too old for all that at this point.
Music and Musicians || Having played in bands forever, naturally I’ve directed perhaps two million music videos, plus concert films, live visuals and artist/album promo of every kind.
Design & Motion || Working with such a range of tasty designers over many years, it’s possible to absorb enough to mitigate a lack of natural design talent.
Video Post || Very familiar with all technical, creative and political aspects of commercial post pipelines.
The Future || Having spent more time with this subject than anyone I know personally, I have many pet theories which I’m keener to discuss at length than you are.
To a less-than-professional standard I’m also capable of parenting, philosophy, playing any musical instrument except a flute, juggling, conversational Spanish and a bit of Italian, in any combination as required.
Professional History
Contact
incoming@jordancopeland.net
What Jordan Looks LikeCreative Development Stories
Guava Personas - Core Concepts