From 2018 I started building my team. The contents of the PORTFOLIO above mainly reflect this time. And there’s more on my company website, embedded here:

Alternatively head directly on over to tentaclelive.net.

Freelance editing for regular longstanding clients, and a lot of creative work.

If for some reason you’re curious about this era, my 2018 website is here.

Here’s my proudest achievement from that time.

And here’s my reel aged 30. This thumbnail is Joe Sumner of Fiction Plane, about to leap off his bass amp at Stade de France. Such a moment, I think it’s appeared in every showreel since I shot it in 2007.

The kid from the agency. Plus two feature docs. More details on my old website.

My first job was in 2003 as touring videographer for my uncle’s bellydance troupe, true story.

Prior to that, my most noteworthy achievement was this curious little fairy tale in 2001:

My first ever video was in the mid-80s, when I tried to make a cinema by drawing with felt tip onto a sheet of cling film stretched across a cardboard box, shining a torch through the drawings onto a wall. Which didn’t work at all.

Originally I was going to be a movie director. I went straight from A-levels to film school, then directly on to my first movie: fly on the wall with my uncle’s bellydance troupe, a 20 year-old philosopher probing the meaning of entertainment.

Early in the eternity spent editing that first feature, I joined the roster of Blueberry Creatives, who proceeded to keep my freshly minted Final Cut Pro expertise very busy for the next decade. Many tasters and trailers for the BBC, two years at CNN, edits for Nike and Coca Cola and Samsung… I trained editors at Google’s new London HQ, and travelled the world making art films for Monocle Magazine. I made another feature doc, this time embedded with aging rock heroes The Police as they reformed for a world tour.

Through the 2010s there was less scuttling around Soho, now working with clients more directly from my studio above a music venue in East London. Gradually I formed a team, and found myself running a successful video company called Tentacle. We worked with ad agencies, record labels and SaaS brands, then in 2020 pivoted towards live streaming and video engineering.

From ‘20-‘23 Tentacle orchestrated many high-stakes remote pitch presentations, innovative live projects for global brands, several concert films, three seasons of massive visual experiences for London Stadium, and a steady stream of fashion films and music videos.

Then in 2024 I learned Python to focus on retooling for participation in the future. I have accounts with around 60 Gen-AI platforms, I’m leading an HCI research project called Guava, and I’m lecturing young filmmakers on generative creativity.

Meanwhile I continue to direct and edit bits and pieces of culture and commerce, whilst enthusiastically developing and discovering and evangelising for the future of creative work.